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Turn your baby into a squishie

Squish and Wiggle
In their Squish and Wiggle
On the rug
Held close
The knit up close
Beige
Pink
Purple
Yellow
Blue
Brown
Green
Navy
Cranberry
Excellent 4.92,600+ Reviews
★★★★★
Chloe R, verified buyer ✓ Verified buyer

The cutest thing I've ever bought. Everyone freaks out when they see her in it.

The Coziest Thing They Will Wear While They Are Still This Small

  • Cozy without the bulkWarm enough for chilly mornings, but light enough that they can actually wiggle around comfortably
  • Cloud-soft knitBrushed inside and out so it feels like a literal blanket against their sensitive skin
  • Zero awkward zippersJust two simple front buttons so midnight outfit changes take five seconds flat
  • Grows with themOne flexible size designed to fit babies perfectly from 0 right up to 6 months
Current batch 84% Claimed

These are made in small batches, so restocks take 4 to 6 weeks. When this batch is gone it is gone until then.

Everything here, normally$219.96
Today:$69.99
Save $149.97

Everything that comes in the box

  • 1x Squishie, your color choice Included
  • 1x Squishie, free $69.99FREE
  • 1x 3AM Survival Guide (e-book) $39.99FREE
  • 1x Newborn Decoder (e-book) $39.99FREE
  • Free tracked US shipping Included
  • 60 day returns Included

Free tracked shipping across the US

Choose your 2 Squishie colors 0 of 2
Squishie 1 Squishie 2

Sold out colors are back with the next batch in 4 to 6 weeks. Tap any of them to see the color.

Add To Cart - $69.99

Sixty days with your squishie. Use them for every morning cuddle you feel like. If they are not everything you hoped, email us inside 60 days and we refund the lot. We would rather you had the right thing than the wrong thing sitting in a drawer.

Made for Cuddles, keepsakes and slow Sunday mornings · One size fits all, 0 to 6 months. The gift people actually remember.
  • One size fits all, suitable for babies 0 to 6 months. Nothing to measure and nothing to get wrong at checkout.
  • Properly warm without the weight, so they are comfortable through a whole afternoon rather than getting hot and grizzly.
  • Brushed soft on both faces, with no tags, no scratchy seams and no stiff edges anywhere.
  • Two front buttons and nothing else. No zips, no cords, no ties, no poppers.
  • The hood cups their head so they settle into that curled up newborn shape on their own.
  • Because you get two, one can stay in your house and one can be the next baby shower gift you do not have to think about.
  • Cold machine wash on gentle, dry flat. It comes back exactly the same shape.

The Difference Is In The Stitch

Thin pressed fabric goes flat and shiny the moment anything is inside it. A heavy chunky knit does not. Here is what that actually means, up close.

Chunky Knit, Not Thin Polyester

Chunky Knit, Not Thin Polyester

Heavy gauge yarn with real depth to the stitch. That loft is what makes it warm and what makes it feel substantial in your hands, rather than thin and slippery like the pressed stuff.

The Star Points Are Structured

The Star Points Are Structured

Every loop and seam is built so the five points hold their shape with a baby actually inside them. Thin wraps collapse into a blob the moment they are used. This one does not.

Small Batches, Not Containers

Small Batches, Not Containers

Made a few hundred at a time rather than by the shipping container. That is why a restock takes 4 to 6 weeks instead of arriving next week, and it is the trade off for making it this way.

Why They Will Actually Be Happy In It

Properly Warm Without Being Heavy

A heavy gauge knit traps warmth in the loft of the yarn rather than in weight, so your baby is warm through an afternoon on the rug without being weighed down or overheated by a thick fleece.

Soft Enough For Brand New Skin

The yarn is brushed soft rather than left coarse, and it is the same softness inside and out, so it does not matter which face ends up against their cheek. No tags, no hard seams, no stiff edges.

Two Buttons. No Zips, Cords Or Ties.

It fastens with two buttons at the front and that is the only hardware on the whole thing. No zips, no cords, no ties, no poppers and no trims stitched on. The star points are knitted into the shape itself rather than stuffed or wired, so there is nothing inside it that can shift or work its way out.

One Size Fits All, And You Get Two Squishies

One size covers 0 to 6 months, so there is nothing to measure and nothing to get wrong. And because the second Squishie is free, one stays in your house and the other becomes the next baby shower gift you do not have to think about. It is the one people remember, mostly because it is not another muslin wrap.

The Gift You Do Not Have To Think About

There is a particular kind of panic that comes with being invited to a baby shower. You do not want to turn up with another muslin wrap in a gift bag, and you really do not want to be the fourth person who bought the same thing off the registry.

So you overthink it, spend forty dollars on something forgettable, and it gets outgrown in a fortnight.

Buy one and the second is free, which sorts it in one go. One stays in your house for the slow Sunday mornings. The other sits in the cupboard ready for the next person who announces they are due, and it arrives looking like something, so it barely needs wrapping to feel like a proper present.

Two Guides, Included Free

Both are digital editions and arrive by email straight after checkout. Sold separately at $39.99 each.

The 3AM Newborn Survival Guide
Guide 01

The 3AM Newborn Survival Guide

40 pages for the nights when everyone is awake and nobody knows what to try next. A two-page 3AM decision tree, the six-question check, how to build a night station so there are fewer decisions at 3am, the settling ladder, safe sleep in full, and six printable pages including a night shift card and a sheet to fill in before you call the pediatrician.

The Newborn Decoder
Guide 02

The Newborn Decoder

38 pages answering the question you keep searching at 2am: is this normal, or should I call someone? A green, amber and red system for telling ordinary newborn weirdness from something worth a call, decoders for sounds, feeding, diapers, crying, spit-up and sleep, a full stool color chart, and printable trackers.

Both guides are digital editions, written by the Squish and Wiggle Parent Guide Team, and included free with every order. They are sent to the email address you check out with.

4.9

Based on 2,600+ Reviews

5 93%
4 5%
3 1%
2 0%
1 1%
Jessica✓ Verified buyer
★★★★★

I genuinely laughed when I first put her in it. She looked so ridiculously cute 😭 The knit is much nicer and thicker than I expected too.

Lauren✓ Verified buyer
★★★★★

My husband said we absolutely did not need these. He then took about 40 photos of her in the pink one 😂

Chloe R✓ Verified buyer
★★★★★

The cutest thing I've ever bought. Everyone freaks out when they see her in it.

Samantha✓ Verified buyer
★★★★★

Way nicer in person than I expected. It actually feels substantial, not like one of those thin novelty outfits.

Megan✓ Verified buyer
★★★★★

Sent one photo to my mum and the immediate response was ‘WHERE DID YOU GET THAT?’ 😂

Hannah✓ Verified buyer
★★★★★

She just looks so cosy in it. We’ve used it for little morning cuddles and somehow end up taking photos every time.

Rachel✓ Verified buyer
★★★★★

The tiny pointed hood absolutely kills me. Cutest thing we’ve bought her.

Emily✓ Verified buyer
★★★★★

Blue is gorgeous in person. Such a sweet little outfit and the knit feels really nice.

Brittany✓ Verified buyer
★★★★

Really happy with it. I just wish babies didn’t grow so quickly because I want him to stay this size forever 🥹

Ashley✓ Verified buyer
★★★★★

I nearly only got one but the two-piece offer was worth it. We keep one at Grandma’s now.

Victoria✓ Verified buyer
★★★★★

I have approximately 600 photos of my newborn and somehow the ones in this are my favourites.

Amanda✓ Verified buyer
★★★★★

The star shape is what got me. Even when she wiggles around it still looks ridiculously cute.

Nicole✓ Verified buyer
★★★★★

I hesitated because of the price but once they arrived I understood it more. The knit feels much more premium than I expected.

Taylor✓ Verified buyer
★★★★★

Bought this for a baby shower and it got the biggest reaction out of everything she opened.

Morgan✓ Verified buyer
★★★★

Super cute and exactly the kind of silly baby purchase that you end up being very glad you made.

Danielle✓ Verified buyer
★★★★★

His little legs kicking around inside the star points had the whole family laughing 😂

Sarah✓ Verified buyer
★★★★★

Cream looks beautiful. Very simple and sweet, not tacky or costume-y.

Courtney✓ Verified buyer
★★★★★

Did we NEED a star suit? Absolutely not. Is it now one of my favourite things she owns? Absolutely yes 😂

Kayla✓ Verified buyer
★★★★★

It’s cute in the product photos but seeing your own baby in it is a completely different level 🥹

Amber✓ Verified buyer
★★★★★

I bought two colours thinking one would probably be my favourite. Nope. Now I want another two.

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